I know technology’s a wonderful thing, however it continually amazes me how so many people are distracted by being on their phones, head down messaging or listening to music, when they should be concentrating on doing the simplest of things, like crossing the road.
Each year on the roads of Paris alone, 4,500 pedestrian or around 12 people a day are victims of traffic crashes. So to make pedestrians aware of the consequences of the slightest wrong move at the wrong time (ie crossing against a red Don’t Walk
sign), the Paris Road Safety Authority created this very clever stunt that’s had impact with out impact!
