In last months Famous Last Words, I wrote about the all-new Ineos Grenadier, an English designed, French-built 4 wheel drive off-road utility vehicle that’s been 5 years in the making.
As there’s a lot of interest regarding this vehicle, not just because of the car itself, but as much around how they plan to sell and service the cars, for this month’s Famous Last Words podcast, I’m talking with the Regional Head Asia Pacific at Ineos Automotive, Justin Hocevar.
Justin’s been involved in the Australian Motoring Industry for more than 20 years. I first met him when he was Regional Head of Mini, he then went on to become Managing Director of Renault Australia and more recently Sales Director for Jaguar Land Rover.
His new job heading up Ineos Automotive for this part of the world seems a bit like a ‘double edged sword’, on one hand he has the challenges of launching an all-new car into what’s regarded as an already over catered for new car market, whilst on the other hand, he can break from tradition and do it differently.
I hope you enjoy this months Famous Last Words Podcast with Justin Hocevar.