There is much politicking going on around electric vehicles (EV’s) here in Australia to the degree that many, like myself, don’t know what to believe anymore
Recently at the unveiling of a new fleet of electric trucks being put into service by Australian transport and logistics company, Team Global Express, Prime Minister Albanese reminded us that the deployment of more EV’s is essential to Australia meeting its overall emissions target of a 43% reduction by 2030, or 5.5 years away.
An admiral goal but with the feeling of many parties propagating self-interest agenda’s, I’m not sure, particularly with what’s elsewhere in the world.
For example, last month Ford America announced that they will be delaying production of an all-electric large SUV at a plant in Canada from 2025 to 2027, as it shifts to offer hybrid options across its entire North American line-up be 2030. Citing that the uptake of EV’s is slower than expected and that production costs and consequently sale costs still remain high, they believe this will allow the EV market to mature some more, as this nbcnews.com article explains:
However, whilst trying to get my head around the implications of the Australian Government’s 2030 emissions goal, I came around this carsales.com.au article by Gautam Sharma, which looks at how the top end of town manufacturers are influencing the EV market.
We all know that Asian countries are churning out cheap EV’s for mass market sales to people who are predominantly looking for cost effective clean modes of transport, but what about those who genuinely love their cars and have affection for a brand.
For those who are interested, within the article there’s also a link to 2025 New Vehicle Efficiency Standard, which is written by Mike Sinclair that gives a good over view of what the recently released Fuel Efficiency Standards proposal is all about.
Why premium auto brands are leading the EV charge – carsales.com.au
Nic Brown is the ‘President of McLaren the Americas’ and is without doubt one of the top, up and coming, credentialed motor vehicle executives at the moment. His first job was as a project manager at BMW Munich, then at 23 years of age he ran sales support for Rolls-Royce America rising to General Manager of their eastern US region before going back to BMW of North America. From there he then joined McLaren as its VP of sales before becoming the President of McLaren the Americas in 2021 whilst still in his 30’s.
So, I was intrigued to read this autoweek.com article by Mark Vaughan where Nic talks about what he believes is the future of the McLaren brand, in particular regarding electric vehicles and SUV’s
Why McLaren sees no EV’s or SUV’ until end of the decade – autoweek.com
